In the past few years, debt collection has become a more and more competitive field, it is difficult for debt collectors to stand out from the crowd. Reputation management tools can allow debt collectors to maintain a professional appearance while also managing their online reputation. In this blog post, we will discuss how you can use these tools to your advantage!
What is Your Digital Debt Collection Reputation?
Your company's reputation is a qualitative measurement of customer, client, and competitor opinions about you when you are not there to persuade them. When clients or consumers research your organization online, what they see on the first page of Google search results weighs heavily in their opinion toward your company.
It isn't easy to manage internet reviews of your company when people can post whatever they want online. To avoid this, you should implement a strong reputation defense strategy and ensure you have all negative posts taken down from review sites like 800Notes.com or reply to the BBB complaints.
Defending Your Reputation
A quality plan includes strategies for managing both online and offline threats. Include a “disaster plan” giving actionable task items to help you take control of situations when they occur in the age of social media. Information moves at the speed of light, and creating this will save time after an incident has occurred.
Defending Your Online Reputation
What is your online reputation? It can be found in many different places, but search engine results pages are the main battleground for managing it. After typing a term into Google, these pages come up and show you what's available on that topic. Capturing SERPs begins with creating an informative website. This will become the foundation of all your other digital marketing efforts, such as social media profiles and business listings, allowing greater visibility to people who might want to do business with you or work under you within their own organization.
A website can help you to accomplish your goals and increase the reputation of a business. Evaluating or building an existing site is important so that it doesn't hurt one's goal-achieving potential!
Design Needs to be Simple, Uncluttered, and Easy to Navigate
A good website design should be simple, minimalistic, and clear to allow visitors to find what they are looking for quickly. A modern-day webmaster wants their site visitors to have as easy a time navigating around the page on any device (laptop computer, tablet, or smartphone) with ease so that information can be found easily without much hassle.
Communicate Your Message Clearly
The text and images on your website need to communicate your core message without being too long-winded. Keep the site content straight to the point while also keeping in mind who will be reading it. For debt buyers and collection agencies, this can present a challenge; you are pitching quality services and recognizing how consumers will react once they read what's posted online. It would help if you had a blog (although don't necessarily call it that) or another way of frequently posting new information about yourself.
Websites Need to be Mobile Enabled
New research from the Pew Research Center shows that more than half of all consumers spend most browsing on their smartphones. Websites need to be optimized for mobile devices, especially if they rank highly in SERPs and get a cut above the competition. Google gives high authority rankings only to those websites which are 'responsive.' Responsive web design automatically adjusts according to the device, making it easier for users across different platforms with varying screen sizes like desktops, tablets or mobiles, etc., so your website should have this feature otherwise you will lose traffic as well as customers!
Leveraging Social Media Profiles
Social media has long been a tool of fear for the ARM industry. Many executives don't use it and are not familiar with how it works, so they see negative press about social-media blunders by major corporations and think that if they avoid using these tools altogether, their company won’t be at risk. But this isn’t true; whether or not you participate in social media conversations is important because those discussions will happen either way—you can join them to your advantage instead of playing catch up!
Defending Your Offline Reputation
It's easy to think that the media won't be focused on you, but it can happen at any time. Be prepared for a "disaster" scenario by having good crisis planning because this will help your business survive if/when something does go wrong.
Do Not Hide; Face Problems Head On
When a crisis happens, you can't hide. You have to use the tools at your disposal and control the story by keeping things factual. Anticipate difficult questions that will be asked; prepare and rehearse responses based on them, so they follow up with their own hypothetical ones after each answer is given. Always think through horrible scenarios in case of emergencies too!
Be Transparent & Prepared
When responding to questions about a crisis, it's important to answer them and provide the information that others need. You can tell your story in full detail as long as you stay on topic and focus on what actions will be taken in the future. Be ready for curveballs by thinking of any possible question beforehand so you'll have an appropriate response prepared at all times! And don't forget how reports with other stakeholders might affect matters - they may ask tough questions or bring up specific competitors during their inquiries.
Riding Out the Storm...
Nothing is more important than getting back to normal after an incident occurs. After a crisis, the fastest way for your organization to show solidarity and focus on their job responsibilities as usual is by returning things quickly into business as usual.
Best Action Plan
Your reputation is a valuable asset to your business. How you are perceived by consumers and peers directly affects how much money your company makes, whether or not that impact can be quantified. Your online presence and the media coverage of your business affect this perception, so if there's anything negative out there about it, people will think less positively of it too.
Instead of working on other things, schedule some time to sit down with your team and evaluate each aspect of the different areas that make up the business reputation. You should take what you learn through this evaluation exercise and create a list of actionable tasks that will help improve it.